BERG GROUP
BERG Group companies work on Russian automotive market since 1997, and now BERG Group is one of the lead distributors of automotive spare parts and repair service equipment. Together with their partners - stores and service stations, The Group offers Russian consumers large range of auto and motor spare parts of foreign producers.
The main aim of BERG Group is to establish, to support, and to develop long-term partnership. The Group combines interests of their clients with interests of their suppliers. In order to make high-quality choice The Group prefers working with worldwide producers with comprehensive product range, who are members of OEM. The fundamental strategy in working with Group’s partners – Service Stations and Spare parts shops - is an integrated approach. BERG not only supplies automotive spare parts, lubricants and garage equipment but it also generates technical and marketing solutions.
THE COMPANY PROVIDES FOLLOWING:
The main office is located in Moscow. Regional offices also guarantee high level of service particularly good delivery from their own warehouses, technical maintenance of equipment and also information support. All offices of BERG Group obey the same rules of work. BERG Moscow
Tyumen – Trade Representative
Today total staff of BERG Group consists of more than 180 employees.
Suppliers There are premium products in assortment of BERG Group. These goods are delivered by leading global manufacturers. BERG offers its clients a wide range of high quality products which prices belong to average category. Lubricants are represented by Castrol и BP.
BERG is the largest Russian integrator of centralized oil suction and tolling systems which is compatible with “1C” and with other accounting routines. - Lifting equipment and tire changing and balancing equipment; - Diagnostic systems; - Equipment for maintenance of variable vehicle systems; - Systems for diagnostics and repair of fuel injection equipment; - Professional pneumatic and handle-guided tool. BERG Group offers capability for equipment truck and car service stations as well as capability for engineering, assembling, staff training, after-sales service, provision of spare parts, oils and lubricants. The Company’s partners are interested both in training staff and improvement qualification of employees of Service and Technical centers in garage equipment’s sphere. There is BERG Group’s Training and Technical Center, where are given seminars and trainings: manufactures of spare parts handle seminars about maintenance and repair of brake systems, repair suspension of vehicles, maintenance and repair of cooling systems and etc.
- Certificate of parts and labor warranty from manufactures
BERG Group’s specialists take part in World Business Industry Exhibition and Forum. They analyze development trends of world market; make decisions about assortment range, plan system of advertising and information activities. For a long time BERG Group share experience due to working with professional media, handling of seminars, taking part in road show, participation in major exhibition.
The Group extensively supports Russian motorsport. In 2007 racing team was created to compete in Autocross
Today more than 2200 Service Stations and Spare parts shops maintain business ties with BERG Company.
- More than 40 000 names of goods are available to be ordered by clients.
- BERG Group has opportunities, to assist in advertising, to put up money for and to train their partners.
- The Company implements reliable delivery of goods regardless of their costs and capacity.
- The Group has own service center for maintenance and repair of garage equipment.
- There is a possibility to place order in the web-portal.
- BERG Group offers business management training and information and technical support by holding regular seminars.
Structure
BERG Yaroslavl
BERG Yekaterinburg
BERG Novosibirsk
BERG Irkutsk
BERG Blagoveshchensk (planning to open)
BERG Khabarovsk
BERG Vladivostok
Employees
All employees have good qualification, expert knowledge, and analytical skills working with large volumes of information.
The Group regular carries out special programs to improve qualification of BERG’s stuff: personal and command trainings with Russian and foreign specialists, probations, visit to an exhibition and to suppliers enterprises.
BERG Group is one of the lead distributors of garage equipment and diagnostic systems of worldwide known producers.
Solutions for Service Stations
Workshop is divided into 3 posts: 2 posts are for servicing with cars and another one is for working with trucks. There is modern machinery from world leading manufacturers.
BERG GROUP also offers to Service Stations cooperation and support in Certification Program of leading manufactures. After the certification Service Stations obtain:
- Diagnostic equipment and tools
- Trainings and seminars of manufacturers of spare parts and garage equipment
- Technical and information support
- Printed and electronic catalogue
- POS- materials and advertising aids: booklets, lighting panels, stands, posters and etc.
- Branded overalls
- Posting information about certificated service stations on the site
Marketing activity
BERG spends many efforts to publish information which helps to create a competitive advantage and to get somewhere.
In 2008- 2009 The Group with its suppliers conducted of actions:
«JOKER» (together with KYB), «Paris’s autumn» (together with NGK), «Handsel from OSRAM», «FORMULA TRW» and etc.
BERG Motor Sport. Alexander Pushkar is racer. He won 45 All-Russian Competitions.
